🎥 Multi-Location Local SEO Case Study – 313% Sales Growth in 90 Days

In this video, we break down a powerful case study that showcases how one multi-location retailer in Colorado achieved a 313% increase in top-line revenue in just 90 days — using local SEO strategies alone.

🚀 Highlights:

• 📍 How we optimized 13–14 locations across the state for local search

• 📈 The strategy that helped drive a massive spike in foot traffic and conversions

• 🔄 What made this different from typical SEO campaigns

• 💼 How the business grew from 14 to 23+ locations and ultimately exited for nine figures

• 💡 Common pitfalls multi-location businesses face when trying to rank locally — and how we avoided them

🧠 Key Takeaways:

• Each location needs its own SEO strategy: unique pages, localized content, and targeted keywords

• Google Business Profiles were optimized per location to drive map pack visibility

• Local backlinks and review generation played a crucial role in boosting rankings fast

• Internal operations alignment (marketing + store teams) was key to consistent results

⏱️ Timestamps:

• 0:00 – Introduction & Overview

• 0:45 – Background on the Business and Challenge

• 2:00 – The SEO Strategy and Execution Plan

• 4:15 – The Results and How Fast They Came

• 5:30 – Lessons Learned and What You Can Apply to Your Business

Local SEO for Multi-Location Businesses: Top Considerations for Ranking All Your Locations

If you’re managing local SEO for a business with multiple locations in the same city or state, you know that it’s not as simple as just optimizing one Google Business Profile and calling it a day. Multi-location SEO comes with its own set of challenges — from avoiding duplicate content to managing individual listings, citations, and localized pages effectively.

In this guide, we’ll break down the top considerations for doing local SEO for a multi-location business, and how to build an SEO strategy that helps every location stand out in local search results.

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How to Create Individual Location Pages (Not Just a Store Locator)

One of the most important SEO assets you can build is a unique, keyword-rich landing page for each location.

Each location page should include:

• Location-specific title tags and meta descriptions

• Address, phone number, and hours of operation

• Location-specific content (e.g., services, staff bios, testimonials, neighborhood references)

• Embedded Google Map of the location

• A unique URL slug (e.g., /locations/denver-highlands/ instead of just /locations/)

Avoid copying and pasting the same content across multiple pages — Google sees this as duplicate content and it can hurt rankings. Instead, write unique content that highlights what’s different about each location.

Pro tip: Include FAQs on each page that relate to that specific location. These naturally build unique content and increase keyword depth.

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How to Claim and Optimize Google Business Profiles for Each Location

Each physical location should have its own Google Business Profile (GBP) listing.

Make sure to:

• Use the exact business name (no keyword stuffing)

• Match the address and phone number exactly to what appears on your website

• Choose the most accurate primary category

• Upload location-specific photos

• Regularly respond to reviews and questions

Google uses these profiles as a primary data source for local search rankings. A well-maintained GBP can make or break your visibility in the Local Pack.

Bonus tip: Post updates (offers, news, events) consistently from each location’s GBP to boost engagement signals.

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How to Use Consistent NAP Information Across the Web

NAP stands for Name, Address, Phone number. Keeping this consistent across every online directory, listing site, social media profile, and citation source is critical for local SEO.

Use a citation management tool like BrightLocal, Yext, or Whitespark to audit and sync listings across:

• Yelp

• Apple Maps

• Facebook

• Bing Places

• YellowPages

• Industry-specific directories

Inconsistencies confuse search engines and dilute local authority. Consistency builds trust.

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How to Avoid Keyword Cannibalization Between Locations

When multiple pages (or listings) try to rank for the same keywords in the same geographic area, it can create cannibalization, where they compete with each other and all underperform.

To avoid this:

• Target hyperlocal keywords for each page (e.g., “chiropractor in Lincoln Park” vs. “chiropractor in River North”)

• Don’t use the same H1, title tag, or content structure across location pages

• Use internal linking to help search engines distinguish which page serves which query

Each page and listing should clearly serve a different searcher intent based on geography.

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How to Collect Reviews for Each Location Individually

Reviews don’t just build trust — they also influence local search rankings. Google looks at:

• Total review volume

• Recency and velocity (how often you’re getting new reviews)

• Location-specific keywords in review text

Encourage customers to leave reviews on the correct GBP for the location they visited. Use signage in-store, follow-up emails, and QR codes to simplify the review process.

Responding to every review (good or bad) from the correct business profile also shows Google and potential customers that you’re active and engaged.

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How to Build Local Backlinks to Each Location Page

Backlinks from locally relevant websites help build authority for each location.

Focus on earning links from:

• Local chambers of commerce or business directories

• Local news stories, blogs, or event coverage

• Sponsorships or partnerships with local organizations

• Community involvement like charity events or neighborhood associations

Avoid linking everything to your homepage — instead, point backlinks to the individual location page you want to rank.

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How to Structure Your Site for Scalability and Indexing

If your business is expanding or already has dozens of locations, your website architecture needs to make it easy for search engines to crawl and index all your pages.

A good URL and navigation structure might look like:

Make sure every location page is:

• Linked from your main navigation or a “Find a Location” hub

• Included in your XML sitemap

• Using breadcrumb navigation (e.g., Home > Locations > Lakewood)

This helps Google understand the relationship between pages and improves internal link equity.

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How to Track Performance by Location

Don’t just measure site-wide traffic and calls — track how each individual location is performing.

Set up:

• UTM tracking on links to each GBP

• Call tracking numbers that tie back to specific pages or profiles

• Google Search Console properties segmented by subfolders or subdomains

• Conversion tracking for location-specific form fills or online bookings

This allows you to double down on what’s working and spot which locations need additional support.

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How to Leverage Localized Content and Events for more traffic

Go beyond your static pages and Google listings. Create location-specific content that builds topical authority.

Ideas include:

• Local guides (e.g., “Best lunch spots near our Midtown office”)

• Blog posts about community involvement

• Event recaps or announcements

• Staff spotlights featuring employees at each location

This kind of localized content drives long-tail keyword traffic, builds backlinks, and increases customer trust.

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How to Prepare for the Future: AI and Hyperlocal Search Explained

As search engines get smarter (and AI-driven search grows), Google is getting better at matching searchers with hyperlocal results even without obvious geographic terms in the query.

This makes semantic relevance and user experience even more important.

To future-proof your local SEO:

• Keep schema markup updated

• Monitor how your listings show up in voice searches and map apps

• Use internal linking and anchor text that reinforces location relevance

Also, experiment with video content, FAQs, and social proof embedded directly on your location pages.

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Final Thoughts: Treat Every Location Like Its Own Business

The biggest mistake we see in multi-location SEO? Treating all locations like one entity.

Instead, treat each location like its own mini-business online:

• Unique content

• Dedicated tracking

• Specific SEO strategies

When you do this, each location can shine in search results, dominate its local area, and contribute to the overall success of your brand.